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At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
- Steve J. Martin
- Published 2014 August 28th by (first published 2014 January 1st)
- ISBN: 1782830758
- ISBN13:
- 240 Pages
- 3.78 1232 ratings
- 123 reviews
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